To design and build an interactive web application that will allow the user to customize the Scion of their choice in 3D.
An immersive 3D experience where the user creates the Scion that speaks to them as extension of their individuality.
An experience where users spend literally hours customizing Scion cars and creating significant emotional investment in the product and brand.
Worked as creative lead on project. Conceptualized implementation of real-time 3D technology and designed user interface to encapsulate the entire user experience.
Worked through numerous user experience explorations with client to arrive at the best most engaging and efficient user experience.
Designed numerous rounds of user interface versions before finding the right balance of efficient layout and 3D interactivity.
Created extensive wireframes to illustrate overall user experience and flow. Built rough HTML versions to convey to programmers the desired end application.