To rebrand a publicly traded global high tech network test and assess company. Everything digital and everything physical.
Created a fresh modern brand that speaks to an expanded company focus. Implemented across all internal and external communications.
A huge success that reinvigorated the company internally and created a buzz about Ixia in the marketplace with its bold new direction.
Developed new brand and guidelines. Led teams in implementation of new brand across company.
Interviews with employees as well as customers. Several rounds of versions and revisions. Fine tuning of the new brand. Internal and external rollout.
Designed projects for literally thousands of pieces of external and internal communications. Web, print, videos, office branding, hardware, events, and more.
Delegated direction to creative team. Directed web and software UI teams. Brand direction and guidance for all international teams.
Worked with writing teams on new brand messaging covering expanded company focus.