To bring an updated brand as well as messaging to the web presence of the legendary rum maker. Introduce vibrant and enticing new imagery that speaks to the Carribean origins of Bacardi.
Both designed and art directed a classy new web site optimized for responsive experience across all devices / platforms in HTML5. Utilized strong new brand imagery for a more exciting experience.
Seamless integration with Bacardi's nation-wide brand message campaign / refresh. Very well received asset that took the client's online brand experience to the next level.
Acted as co-producer, designer and art director. Worked with coding teams to ensure spot-on user experience.
Designed initial comp directions. Fine tuned direction and worked with junior designer for full implementation.
Worked with new hire producer to help define and manage client expectations and deliverables. Minded project schedule and resources.
Completed generation of all graphics assets. Built prototype of site in HTML which, along with detailed wireframes helped guide final build by coding team.